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The Most Important Skincare Tips for Your Twenties and Thirties

How old are you?

Whether you’re in your twenties, thirties, forties, fifties, or beyond, your age is a powerful selling tool for skincare marketers. But marketers rarely tell you what you actually need at your age. Their job is to get you to think you need more. Here, we’ve boiled down some truly essential skincare tips by decade. Whatever else you add into your routine to target your individual skin issues, these foundational tips will help you maintain your skin at its healthiest and most radiant, no matter how old you are.

The most important skincare tips in your twenties

In your twenties, biology is on your side. Your skin’s renewal cycle and production of collagen, elastin, and natural moisturizing factors are at their peak. To prolong the youthful look and function of your skin, you should focus on two things. Establish a consistent skincare routine, and protect your skin from external damage.

Get in the habit of washing your face with a gentle cleanser every morning and using a high UVA and UVB protective sunscreen every day. In the evenings, use a cleansing oil or balm to remove sunscreen and makeup, then follow up with your gentle cleanser. Use moisturizer as needed. If you’re up to another step, add a well formulated ascorbic acid vitamin C serum to protect cells from oxidative damage.

We love Poems from the Lab Future Focus Vitamin C serum, which brings the best benefits of vitamin C in an exceptionally stable, effective formula.

Image: Poems from the Lab

The most important skincare tips in your thirties

If you’re in your thirties, don’t pay attention to the societal messaging that you’re “old” and about to fall apart! Take it from those of us on the other side of forty: you’re still young. Your skin function reflects that. The difference from your twenties won’t be dramatic if you were fairly consistent with your SPF.

To best take care of your skin in your thirties, pay closer attention to the changes you notice. Over time, our skin renewal cycle slows down. If you use any exfoliants in your routine, you may need to reduce their strength or frequency to avoid overexfoliation. Similarly, our skin’s production of Natural Moisturizing Factors (NMFs) slows with age. If your skin is feeling drier than it used to, add a hydrating product to your routine. A hydrating toner or serum that contains humectants like hyaluronic acid will help to hold more water in your skin. A richer moisturizer will help lock that hydration in.

You don’t need a high-end hydrating serum to plump skin up with humectant moisture. Hada Labo Gokujyun Premium Lotion contains 5 types of hyaluronic acid in one budget-friendly bottle.

Image: Hada Labo

Looking for skincare tips for your forties, fifties, and sixties? Stay tuned for Part 2!

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