You’re stuck between an $80 serum and a $12 dupe—which do you choose?
The cost of beauty products varies depending on the brand, formulation, packaging, and more. And while there are instances where expensive skincare is justified, you want to look at the bigger picture. Below are some key factors to consider when determining if your skincare products are worth the investment.
1. Quality Ingredients Matter
Carefully review the list of ingredients for a product to identify any special components that might drive up the price. For example, there are certain ingredients that can be expensive to source and process, including:
- Caviar extract
- Gold
- Saffron
If these pricey ingredients are worth it to you, then it may be worth the splurge.
There are also affordable ingredients, such as glycerin or mineral oil, that can work wonders for your skin, including retaining moisture and suppleness. If the expensive product and its alternative have similar, budget-friendly ingredients, opting for the cheaper option is typically a good choice.
2. The Science Behind the Formulation
Explore the company’s website and social media to understand the research involved in their product development. A complex formulation with several active ingredients may require extensive research, testing, and advanced manufacturing processes, leading to a higher cost.
For example, encapsulation involves enclosing active ingredients in capsules, which stabilizes the ingredients and protects them from oxidation or degradation. This process requires specialized equipment, which increases production costs.
In general, look for brands that provide the following information about their product:
- Peer-reviewed research studies
- Clinical trial documentation
- Case reports
- Insights into their manufacturing processes
These pieces of information help consumers evaluate the product’s value and quality. Trustworthy, established brands with strict formulation standards may justify the higher cost for their products.
3. Functional Benefits of the Packaging
Most of us wouldn’t pay top dollar for a plastic bottle or squeeze tube. But, airless pump bottles, glass containers, or luxury jars? Those come at a higher cost. The functional benefits of the latter include better preservation of the product and a luxurious user experience.
Ultimately, the decision depends on your skincare goals, budget, and personal preferences. If product efficacy, longevity, and a luxurious experience are important to you, investing in skincare products with better packaging could be worth it.
The Verdict
The cost of skincare is affected by many factors. Don’t just write off an expensive product without looking into the quality of the ingredients, the benefits of the packaging, the research behind it, and the effort put into its production. Taking these factors into account lets you make a smart choice that aligns with your skincare goals and budget.
