Get ready to step into the future of beauty in 2024. From high-tech skincare to bold makeup looks, the beauty trends of this new year are set to revolutionise your routine. 2024 is all about pushing boundaries. The future is looking fierce — and high-techy! — and these are the beauty trends we’re most looking forward to.
Personalised skincare
Imagine skincare products formulated specifically for your unique skin type, preferences, and needs. While this concept is not new, advances in technology will allow a greater range of compatibility. Curology, Skin + Me and Skinsei are a few of the brands at the forefront of this trend right now, and we’re excited to see what else lies on the horizon.
High-tech beauty devices
Skincare technology is constantly evolving. High-tech beauty devices will become more and more accessible for consumers looking to enhance their skincare routines at home. One of our favourites of this beauty trend so far has been LYMA, featuring state-of-the-art laser and light technology.
And we haven’t forgotten scalp and hair care! The iRestore Professional is another tried-and-tested gem. Use code GOTHAMISTA for $400 off!
Sustainable packaging
Beauty trends may come and go, but this is one we hope continues with its momentum. In line with the eco-conscious movement, brands will focus on reducing waste and using environmentally friendly packaging materials. Check out our article about the best clean beauty brands we love here.
Vibrant eyeshadow colours
From bold, saturated hues to shimmering metallics and rich mattes, vibrant eyeshadows are back. Pat McGrath Labs and Tom Ford Beauty continue leading the way with their highly pigmented and finely milled eyeshadows that blend effortlessly and deliver intense colour payoff.
Panda eyes
In a stark contrast to the above, there was another notable beauty trend taking over New York Fashion Week — panda eyes. Inspired by everyone’s favourite adorable black and white bear, this bold and playful makeup look features thick black eyeliner and smudged eyeshadow for a fierce and dramatic effect (à la mob wife aesthetic!).
Which are some of your favourite beauty trends? Comment below to let us know!
